Phase 4 : launch of the new collection
Ultimate step, the launch of the collection of "Rain Jackets". The content produced during the event at Lofoten was the visual material needed to produce the media for an ambitious media campaign, in order to boost e-commerce sales.
Social, display, Youtube pre-roll, affiliation, emailing ... all formats have been used for maximum visibility.
post-event publication of an influencer posing with one of the products to promote